2021 has already seen Burna Boy join forces with diverse fellow artistes for collaborations as Becky G x Burna Boy’s “Rotate,” featured in Pepsi’s global football campaign, “Music Keeps Us Fizzing.” The African Giant also allied with 9x GRAMMY® Award-nominee Sia for “Hey Boy (Feat. Burna Boy);” available now via Monkey Puzzle/Atlantic; which arrived alongside an eye-popping animated video, directed by Rafatoon (Katy Perry, Deftones, Savage X Fenty) and now boasting over 15M individual views at YouTube.
“When we didn’t have a season last year we didn’t realise the outpouring from the community and our subscribers and how much the Hollywood Bowl meant to them,” Hollywood Bowl general manager Laura Connelly said. “Everybody’s been in their houses and not been able to socialise for so long that it’s just great we’re able to connect with people again, for sure.”
In May, Burna Boy, who is signed to US-based Atlantic Records and Warner Music Group internationally, as well as his own label Spaceship Entertainment, secured a global deal with US independent rights management and publishing company Kobalt Neighbouring Rights. The deal allows him a full range of royalty collection and maximisation services on a global scale.
“My music is global and I have toured the globe. I need my performance royalties collection to be on point, tidy, transparent, quick. Not sure anyone does it better than KNR,” Burna Boy said.