Davido Inks New Endorsement Deal with Martell

Nigerian superstar singer and DMW boss, Davido has signed a new deal to become the latest ambassador of liquor brand, Martell.

The singer announced the new partnership via his Instagram page on Saturday, the 12th of June 2021. Davido posted a video of himself decked out in a suit and posing with a bottle of Martell. He wrote;

“I’m excited to announce my partnership with Martell as their new Standout Swift. Stay tuned to see what we have in store for you. SwiftOnes #BlueSwiftNG #Martell #Martell BlueSwift @martellofficial @martellnigeria  Please enjoy responsibly.”

The Martell official page also announced Davido on their account, saying;

“For Martell, a Standout Swift is someone who challenges convention and inspires others. After more than a decade of ground-breaking music influenced by his Nigerian-American roots and taking Afrobeats beyond borders, that’s exactly what Davido portrays. So, say hello to Martell’s newest Standout Swift, Davido.”