The campaign includes exciting initiatives like “Pass Me The Mic”- a dedicated video course series, the “Confidence In Action” virtual summits and “The Moment I” podcast featuring prominent African women and a pilot program to support entrepreneurs.
More information is available at www.confidentdarling.com.
She Leads Africa is renowned for providing young African women with the tools and resources for success in their personal and professional lives. The campaign takes the vision a step further with Darling, a brand that is equally passionate about the success of African women.
Darling helps African women present as their best selves physically and mentally and has committed to supporting partners who share that vision through its products and campaigns.
Ibironke Ugbaja, Regional Head of Marketing at Darling Africa says, “we are really excited to work with She Leads Africa on the Confidence-In-Action campaign. Darling loves to see African women exude confidence and support them in going for their dreams and winning wherever they find themselves. We will encourage them through this project, and let them know they have it in them to go for it! That’s the goal, to help you “Find Your Beautiful”.”
The “Confidence in Action” collaboration aims to inspire young African women to take brave steps in their careers, businesses and personal lives. Through the campaign, young African women get to see themselves and their struggles with self-confidence reflected by African women from different walks of life and get insight on how to overcome these issues.
Another important goal of the campaign is to highlight that status or achievement does not prevent women from experiences issues with confidence. Thus, “The Moment I” video and audio podcast series features notable African women from countries like Kenya, Nigeria and South Africa as they speak about their journey of building self-confidence.
Features include veteran Nigerian actress Nse-Ikpe Etim, South African media powerhouse Nomndeni Nonhle Mdakhi and more.
As Kofo Adebiyi, VP Content at She Leads Africa says “Young African women are incredibly ambitious, skilled and have a great deal to offer the world. Despite how awesome we are, we all struggle with moments of self-doubt. “Confidence in Action” is a unique year-long project to support women through these moments. We’re honoured to have a committed partner like Darling with us through the process.
“For me, Confidence in Action has been about making bold asks and constantly challenging what I think the limits are. I hope that through this project, women across Africa learn what Confidence in Action looks like for them and make bold moves at work, school and wherever they find themselves across the world.”
From August 2021, information about the campaign courses, podcast episodes and the summits will be shared via the She Leads Africa website, Instagram page and newsletter.
To learn more about the She Leads Africa x Darling campaign, please visit www.confidentdarling.com
She Leads Africa partners with Darling (Godrej Africa) to inspire confidence in and improve the self-esteem of young African women through the year-long “Confidence In Action” campaign which begins in August 2021.
More about Darling
Darling is a global hair brand dedicated to providing African women with the trendiest styles and highest quality of hair at the best possible price. Darling is a subsidiary of Godrej Consumer products.
More about She Leads Africa
She Leads Africa is a global media company that connects smart African women to resources, tools and advice to help them live their best personal and professional lives.
SLA reaches more than 800,000 women across 35+ countries and 5 continents and has been featured in the Financial Times, Forbes, BBC, CNN, CNBC Africa, Black Enterprise and Huffington Post.
For more information about She Leads Africa, join the online community at www.sheleadsafrica.org and follow on Facebook, Instagram, and Twitter.
Source: Pulse Ng