Burna Boy makes giant strides on Spotify

To mark Africa Day 2021, Spotify took a look at the top streamed artists globally from the African continent. With fans from London to Paris and Amsterdam to Sydney streaming their music via Spotify, it’s not surprising that popular Nigerian singer and songwriter, Burna Boy, takes the top spot.

Burna Boy has used his particular sound to drive successful collaborations including ‘Loved By You (feat. Burna Boy)’ with Justin Bieber and ‘Location (feat. Burna Boy)’ with British rapper Dave. Over the past 90 days (March – May 2021), ‘Loved By You (feat. Burna Boy)’ has amassed over 31 million streams, globally.

Similarly, the phenomenal global success of Master KG’s hit Jerusalema (feat. Nomcebo Zikode), which led to an Afrobeats inspired remix featuring Burna Boy, garnered over 43 million streams, globally over the last 90 days (March – May 2021). African artists are not just featuring on the global stage they are owning it.

As Spotify continues to give listeners across the continent streaming access to the best African and international audio continent, it will continue to drive education around Spotify for Artists, a powerfulfree tool that artists are encouraged to make use of to better understand and build their audience and gain insight on how to best promote themselves.