The Musicians Union of Ghana (MUSIGA) has announced plans to host a grand Ghana Music Festival every December, marking a significant milestone in the country’s vibrant music scene.
This initiative aims to celebrate and showcase the rich diversity of Ghanaian music, from traditional rhythms to contemporary genres, while also providing a platform for emerging talents to shine.
Bessa Simons, president of MUSIGA, detailed that, the festival’s purpose is to showcase the diverse array of Ghanaian music, drawing in music enthusiasts and diaspora communities during the festive season.
Speaking in an exclusive interview with Graphic Showbiz, Bessa expressed confidence in the festival’s ability to raise the profile of Ghanaian music, both domestically and internationally.
“We are planning to host a Ghana music festival every December for tourists and visitors to enjoy. This festival is going to bring music from all regions of Ghana and it is going to be so big. So let’s embrace our music, listen to our music, get used to our music, download our music, and support our local artists”, he said.
The music legend further emphasized the need for a collective responsibility to nurture a deeper appreciation for Ghanaian music year-round. He went on to encourage radio stations to amplify Ghanaian music throughout the year, stressing that familiarity breeds enjoyment.
“The more exposure we give to our music, the more ingrained it becomes in our culture. It doesn’t have to be only December,” he added.
The president also highlighted plans to integrate musicians and cultural troupes into tourist experiences across the country, enhancing visitors’ exposure to Ghana’s rich musical and cultural heritage. He underscored the importance of incorporating music and dance into the tourism experience to ensure tourists fully appreciate the multifaceted beauty of Ghana’s cultural landscape.
With Ghana’s music industry experiencing exponential growth and international recognition, the Ghana Music Festival will serve as a beacon of cultural pride and artistic excellence. It will bring together musicians, industry professionals, and music lovers from across the nation and beyond, fostering collaboration, networking, and creative exchange.
Moreover, the Ghana Music Festival holds the potential to boost tourism, attract investment, and promote Ghanaian music on the global stage. By showcasing the country’s musical talent and creativity, MUSIGA aims to position Ghana as a leading destination for music enthusiasts and industry players alike.
