Black Sherif walks the runway at London Fashion Week

Black Sherif is exploring his many interests and talents outside the world of music.

Over the weekend, the ‘January 9th’ crooner surprised fans when he made known his interest in fashion. Black Sherif walked the runway at the 2024 London Fashion Week, modelling for Labrum London.

The British African heritage brand believes in telling the untold story of West Africa to help bridge the gap between Western and West African cultures.

The designer Foday Dumbuya is the recipient of last year’s Queen Elizabeth II Award for British Design.

In reviewing the show and it’s pieces Vogue wrote: “Dumbuya’s oft-repeated mantra of “British tailoring; West African flair” found new focus for fall in a show about borders. My stories all have the same pattern in terms of migration, craftsmanship,” he said, “but now we felt it was time to celebrate immigrants, what they add to society, the vibrancy they’re bringing to culture.

Barely a week after releasing the smash single #Zero, Ghana’s Black Sherif has been sighted walking the runway of the #LondonFashionWeek as it celebrates the event’s 40th anniversary.

At London’s renowned Tate Britain art museum, @blacksherif_ was part of the top models who… pic.twitter.com/z0Gpij0Ccj

— Kenneth Awotwe Darko (@TheKennethDarko) February 18, 2024

“In the first of a two-part series titled “Designed by an Immigrant,” Dumbuya looked at the clothes people wear to migrate, from the vessels containing bundles of clothing they balance on their heads to the caftans and capes they wrap around their bodies for protection.

“The British milliner Lucy Barlow had created custom hats woven from raffia to symbolize the pots, while dandyish men sported suitcases covered in the same exuberantly patterned fabrics as their two-piece suits. It was a visually arresting trick. But the suitcases acquired deeper significance for Brits in the audience at a time when a controversial government relocation treaty to send some asylum seekers to Rwanda is dominating the news cycle.”

Also, Foday Dumbuya, who is the CEO of Labrum London, revealed the Shine Collection, which Blacko unveiled sheds light on the African journey from struggle to triumph, acknowledging those who never lose sight of their vision or end goal.

The London Fashion Week, which started on Friday, February 16, spans to Tuesday, February 20.