Since its debut in 2016, the awards have recognized celebrities, fandoms and public figures who have contributed to shaping the most exciting pop culture topics and events in the last one year through a “thorough analysis of online audience search, consumer interest, social media interactions and search trends on Netng’s website, social media platforms and other related channels.”
The multiple award-winning musicians was named Most Popular and Most Searched Male Musician while his fandom – 30 BG emerged the Most Popular (Music) Fandom of the Year. Yemi Alade won the Most Popular Musician (Female), Most Searched Musician (Female) awards. Asake and Ayra Starr won the Breakout Artist of the Year (Male) and Breakout Artist of the Year (Female) categories, respectively.
Elsewhere, Funke Akindele and Ebuka Obi-Uchendu emerged as the Most Popular Actress and Most Popular (Male) Media Personality respectively for the third year running, while Toke Makinwa also emerged as Most Popular (Female) Media Personality for the third consecutive year. In addition, Nicki Minaj clinched the award for Most Popular (Female) Foreign Celebrity while Korean actor Lee Min Ho emerged Most Popular (Male) Foreign Celebrity.
“Building on the success of NET Honours in the last six years, we believe it is also important to recognise the great works of other creatives who mostly work behind the scenes and rarely get the commendation they deserve. This is why we introduced 15 new voting categories that gave fans more power to choose their favourite celebrities for the awards,” says Michael Orodare, the Editorial Lead at ID Africa. “In seven days, we recorded more than 21,000 votes from fans who chose their favourites in the new categories.”
Femi Falodun, the CEO of ID Africa, owners of Nigerian Entertainment Today (Netng), Neusroom, 234Star and Orin, said “NET Honours provides useful data on popular culture trends and the interests of urban youth in Africa. The platform is a valuable source of insights for brands, organisations and governments that are trying to understand young Africans and their digital media consumption habits.”
Organized by ID Africa-owned Netng news organization, this year’s complete list of winners from 35 categories, including 15 new voting categories, was unveiled during a live virtual event on Friday.