In her role, she will continue to lead the strategy, execution and management of Def Jam’s promotional campaigns, artists and staff and will also continue serving as the liaison for Def Jam artists including Stonebwoy, Ye, Pusha T, Teyana Taylor, 2 Chainz, Jeezy, YG, Muni Long, Coco Jones, Fredo Bang and DaniLeigh.
Nimene is one of Billboard‘s ‘Hip-Hop Power Players’, ‘Women In Music’ and a ‘40 Under 40’ honoree. She has also been named to Billboard’s ‘Agents on Change’ and Variety’s ‘New York Women’s Impact’ lists, Music Business Worldwide, reports.
Natina currently serves on the National Museum of African American Music’s advisory board and is a member of the UMG Task Force for Meaningful Change, which was established in 2020.
Nimene has been Senior Vice President of Urban Promotion at Def Jam since 2019. She expanded her portfolio the following year, managing talent opportunities across a variety of media, including radio, podcasts, community and philanthropic endeavors, and networks such as BET, MTV, Revolt, and Fuse.
Tunji Balogun, Chairman & CEO, Def Jam Recordings, said: “Natina is a gifted, one-of-a-kind executive who has a rare, innate talent for connecting with artists in a meaningful way and executing their plans with care, passion and razor-sharp focus and expertise. Her huge impact on our label, staff and records is felt every day. More than that, she acts as an all-important emissary and beacon to our industry and culture at large. I’m beyond excited to congratulate Natina on this well-deserved promotion and look forward to the many wins we will achieve together.”
Natina Nimene, added: “I’ve been honoured to work at this legendary label for over ten years, but never have I felt such optimism and belief if its leadership than at this moment.
“Tunji’s talent and creative instincts – as well as his well-earned reputation for artist development – are unparalleled, and he has established himself as a passionate, thoughtful and inspiring leader. I’m excited to lend my energy, experience and drive to this incredible journey.”
Ghanaian Afropop, dancehall and reggae artist Stonebwoy recently signed a global deal with Universal Music Group‘s label divisions Def Jam Recordings, 0207 Def Jam and Def Jam Africa.
In February, Universal Music Group expanded the Def Jam brand into India and South Asia, with the launch of Def Jam India. The launch followed the creation of Def Jam South East Asia in September 2019. Music Business Worldwide