Online gaming and sports betting platform, ‘betPawa’, has signed a sponsorship deal with the Ghana Football Association (GFA), the football governing body announces.
Following today’s announcement ceremony at the association’s headquarters in Accra, the Mr Eazi-owned gaming platform will serve as the Ghana Premier League’s official headline sponsor. The FA’s partnership with the betting platform is intended to “promote and position the elite league to become an African phenomenon.” The three-year contract is said to be worth $6 million.
“The company’s high appetite for growing and harnessing talents, creating opportunities and rewarding fans across its markets are a few of the many reasons for partnering with the GFA,” international superstar, Mr Eazi said during the signing.
The GFA President Mr. Kurt Edwin Simeon-Okraku on his part commended betPawa for the partnership. “On behalf of the Executive Council and the football fraternity in Ghana I wish to thank you for your support”.
Mr. Okraku further pointed out that Ghana is blessed with a lot of football talents and evidence is seen through the display of soccer artistry across the various leagues. He stated that for the country to be able to compete fiercely and on equal footing with other talents across the globe, there is the need for companies like betPawa and corporate Ghana to contribute to complement to the effort of the Government.
betPawa have over the years been activating a lot of Corporate Socially Responsible activities, including the Dream Maker and WIN BIG, Give Back, aimed at championing responsible gaming, an action which is high on the corporate agenda of the company, empowering customers to be economically independent and helping to imbibe the spirit of philanthropism in customers across its markets.
Launched in 2013, betPawa has existing operations in Cameroon, DR Congo, Ghana, Kenya, Nigeria, Tanzania, Uganda and Zambia.
Mr Eazi boasts high impressive investment portfolio, which includes emPawa Africa, an incubator programme. Last year, Music In Africa reported that, the musician’s venture capital fund, Zagadat Capital, invested in Africa-facing payment company pawaPay, which is now operational in Zambia, Cameroon, Kenya, Tanzania, Uganda, Ghana and Rwanda.