The song’s craze in India is evident from the millions of views that videos uploaded are generating via the #TouchItChallenge across social video sharing apps.
Top Indian influencers, celebrities and Bollywood personalities have taken up the challenge. Farah Khan, Shilpa Shetty, Malaika & Amrita Arora, Remo D’Souza, Natasa Stankovic, Gauahar Khan, Sophie Choudury, Urvashi Rautela are just a few names who have posted their videos dancing to the infectious song, who’s quirky hook line goes “shut up and bend over, let your backa do the talking over”.
KiDi released a reworked version of the standout single ‘TOUCH IT’ over four months ago, enlisting guest duties from revered rapper TYGA. The song is originally taken from his award-winning sophomore album ‘The Golden Boy’, which is currently the highest streamed album of all time from a Ghanaian artiste on Spotify.