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YouTube partners Afrochella to mark World Jollof Day


YouTube partners Afrochella to mark World Jollof Day

YouTube partners Afrochella to mark World Jollof Day

Popular online video-sharing platform youtube on Monday unveiled a series of initiatives to celebrate World Jollof Day 2022. Since 2015, World JollofDay has been observed on August 21 to spotlight Jollof rice, a popular cuisine among west Africans also offered in other regions of the world.

To mark the day, cook-offs between top creators in Nigeria will be organised and premiered on YouTube.Popular food vloggers, comedians and lifestyle creators will be paired to compete with one another for bragging rights on which team can prepare the best Jollof rice.

Creators on the line-up for the cook-off are Sisi Yemmie and Broda Shaggi as Team Pepper dem; Ify Kitchen and MC Lively as Team Buga; Zeelicious and Josh2Funny as Jollof Pros; Diary of a Kitchen Lover and Akah as The Winning Team; and finally, Food and Spice and Taaooma as Team Jollof lahot.

YouTube CreatorMarketing Manager, EMEA, Adetutu Laditan, said “Food incorporates the ethnicity and cultural heritage of a people. The celebration of World Jollof Day is exciting for us because it gives us an opportunity to foster cross-cultural understanding and this sums up part of our passion at YouTube. “Jollof rice is arguably the most popular cuisine in west Africa and around the globe. We are excited to be working with creators to commemorate this culinary heritage,” YouTube has also partnered with Afrochella Festival in the #Jolloflove challenge.

The#Jolloflove challenge urges people to share videos that reveal their love for Jollof rice on YouTube Shorts. Lucky winners will be rewarded with an all-expenses paid trip to the 2022 Afrochella festival in Ghana for the week-long event.

A Jollof rice playlist and a Jollof music playlist have also been launched. These playlists share interesting videos that show how to prepare jollof rice and music from Africa’s music superstars that have a fit with the celebration of World JollofDay. YouTube is also partnering with the popular YouTube series, Men’s Club, to celebrate through a special YouTube show in which the cast cooks Jollof Rice.

Recent search results reveal the top trending search for Jollof rice as, ‘How to cook couscous jollof’, Ghana is the top country searching for Jollof Rice and Edo State has the top number of searches for Jollof rice in Nigeria.

See the full list below of top trending searches related to Jollof rice:

Top trending searches for Jollof rice

1. How to cook couscous jollof

2. How to cook spaghetti Jollof

3. Ghana Jollof

4. Jollof rice ingredient

5. Bay leaf in jollof rice

6. How to make jollof rice with fish

7. How to make smoky party jollof rice

8. How to use green pepper in jollof rice

9. How to make agidi jollof

10. How to make jollof rice without stock

Here’s how Jollof lovers can join in on the fun and win this incredible prize:

● Create a 60-second YouTube Short sharing why you love Jollof

● Make a second YouTube Short showing how you make your special Jollof

● Be sure to submit your entry by hashtagging your YouTube Short with #jolloflove and #afrochella22

If you’re new to YouTube Short, here’s how you can start:

● Step 1: Download the YouTube app

● Step 2: Sign into the app then tap Create

● Step 3: Have some fun and create a 60-second video

● Step 4: Upload your video and enter into the #JollofLove challenge

The #JollofLove contest ends next month so get creative and good luck! There will only be five winners so may the best jollof win. For more on all things Afrochella, please visit and follow @afrochella on Twitter, Facebook and Instagram.



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