Netflix Inc. named Bozoma Saint John as its new chief marketing officer, making her the first Black woman to join the online TV giant’s group of top executives.
Saint John joins Netflix from entertainment and sports company Endeavor, and has previously worked at Apple Inc. and Uber Technologies Inc. She will report to Ted Sarandos, Netflix’s chief content officer.
Saint John is one of the highest-profile marketing executives in the industry, and is now the senior-most Black executive at Netflix. While the streaming company has pledged money to Black-owned banks, it has also acknowledged it must do more to improve diversity and inclusion inside its own walls. The company’s workforce remains just 7% Black, and most of its senior leadership is White.